If you are reading this article it is likely that you have already made a few tries at online marketing and are trying to make it work better and generate more traffic to your website. After all the most important aspect of a site is the number of visitors it receives. You could have the worlds’ most interesting site but if no one knows about it you will never make a dime.

To make money online you need people to know that you exist, the more people the better.

There are literally thousand of reports and EBooks out there that will claim to show you the way to online millions. The truth is that anyone is capable of learning how to generate traffic without spending money on get rich quick schemes.

Here are some of your options 
- email campaigns 
- link exchanges 
- blogs (although fewer and fewer let you post your link in your signature) 
- pay per click ads 
- free classifieds 
- and many many more

But an amazing 70% of the traffic is driven through search engines like Google, Bing, Yahoo and MSN.

How to make search engines work for you

For starters you have to do your keyword research. There are many free tools available to help you with this process. You cannot sell something that no one is looking for! Once you find your keywords you need to place them strategically throughout your site. Place your keywords in your meta tags, your page title and your page text. Doing so will greatly improve your page ranks in the major search engines. But be aware that your keywords must be related to your content, otherwise you can be penalized or ‘Google Slapped” as it is more commonly known.

The next thing to concentrate on is your incoming links. This is the real deal breaker for a new site. Just because you have good keywords is not enough, the search engines must be able to see that other sites are linking to you. This proves that you have something of value to offer and will have a huge impact on your page rank.